Men are sexual predators and women are sex objects – or so advertisers tell us. ‘Sexy’ themes have been used in advertising for decades, based on the notion that ‘sex sells’. From yoghurt ads to shampoo, from perfume to fast food – these ads are ubiquitous and pasted in mainstream media.
Researcher Kat Rezai (Edinburgh Napier University) broadens this debate to ask: what do ‘sexy’ ads really sell? Does it sell that ‘sexy’ product, or does it sell specific behaviours? Join Kat in this engaging and challenging discussion.
Hosted by comedian Susan Morrison.