What Does Sex Sell?
Men are sexual predators and women are sex objects – or so advertisers tell us. ‘Sexy’ themes have been used in advertising for decades, based on the notion that ‘sex sells’. From yoghurt ads to shampoo, from perfume to fast food – these ads are ubiquitous and pasted in mainstream media. Researcher Kat Rezai (Edinburgh Napier University) broadens this debate to ask: what do ‘sexy’ ads really sell? Does it sell that ‘sexy’ product, or does it sell specific behaviours? Join Kat in this engaging and challenging discussion.